WORKSHOP RECAP
Make AI your comms competitive advantage.
Gab Ferree — your comms BFF and founder of Off the Record — walks through writing your personal AI rules, building a teamwide playbook, and turning AI into a companywide advantage. Everything promised in the session lives on this page.
Gab Ferree
YOUR COMMS BFF & FOUNDER, OFF THE RECORD
What we covered
Three levels of advantage.
01PAID
Your Personal AI Philosophy
- Audityour work
- Scoreit on impact / value / trust
- Protectkeep something AI free
- Buildyour AI systems
- Amplifytell people how you're using it
02PROMOTED
Your Teamwide AI Playbook
- Claritydraw the line, out loud
- Principleshow we work with AI
- Ritualsthe habits that make it stick
- Amplifydo PR for your AI program
Build systems, not prompts.Automate what you hate.Always write your own first draft.Keep a human in the loop.Fact check.
03POWERFUL
Your Companywide AI Competitive Advantage
- Question 1What are your values?
- Question 2What do your audiences expect from you?
- Question 3What do they need to hear that aligns to both?
This is how your execs and compabt never gets “caught” using AI.
The slides
Flip back through the deck.
slides coming soon
THE FULL DECK EMBEDS RIGHT HERE
Your takeaways
Take this and go build.
FreeYOURS RIGHT NOW
OTR AI Philosophy Worksheet
A working page to audit your work, score it and set your personal rules for AI.
Get the worksheetFreeYOURS RIGHT NOW
OTR Team Playbook Worksheet
A working page for your team's clarity line, principles and rituals.
Get the worksheetFreeYOURS RIGHT NOW
OTR Companywide AI Competitive Advantage Worksheet
A working page to define your values, audience expectations and public position.
Get the worksheetYou're invited
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